Cause Related Marketing Guidelines
These guidelines have been established by Village Hope International to achieve several objectives. Firstly, to maintain positive cause marketing relationships with our partners. Secondly, to safeguard the reputation of both Village Hope International and our partners. Thirdly, to ensure compliance with applicable state laws. Finally, to uphold our organization's values and mission. These guidelines provide a framework for all cause-related marketing efforts to align with these objectives.
Transparency
To ensure transparency in your cause-related marketing promotions, it's important to clearly state the amount or percentage of the sale that will be donated to Village Hope International. You should also specify any maximum or guaranteed minimum donation, as well as which products, services, or performances are included in the promotion and the duration of the promotion. This will help build trust with your customers and demonstrate your commitment to supporting a good cause.
Limitation
Village Hope International cause-related marketing partnerships has got a limitation on products and services to partner with. It's important to note that our partnerships come with specific restrictions, and partners are not permitted to promote products or services that are considered controversial or harmful. These restrictions include, but are not limited to, gambling, prostitution, tobacco use, and child labor.
Acknowledging Not Advertising
At Village Hope International, we value our partners and appreciate their contributions towards our mission. We may acknowledge them through various online and offline channels, but we do not engage in any activities that could be perceived as advertising or endorsing our partners. Our focus remains on serving the community and making a positive impact.
Adhere to our Values and Policies
As a cause-related marketing partner of Village Hope International, it is crucial to adhere to our values and policies. We strongly oppose and do not promote any form of racism, sexism, vulgarity, or offensive materials that may be deemed inappropriate by our supporters. Our mission is to create a positive impact in the world, and we welcome partners who share the same vision.
Reputation
Our mission at Village Hope International is to collaborate with organizations that share our values and vision for a better world. If you're interested in promoting your product or service with us, please ensure that it aligns with our mission and values. We require all cause marketing partners to have a positive reputation in their communities and a signed agreement with us before any promotion begins. Let's join forces to make a positive impact!"
No Political Stance
At Village Hope International, we believe in promoting positive change through peaceful means. As a Cause related marketing partner, you should not take an overt political stance, advocate violence, or use violent references or images. Our mission is to make a difference in the world through compassion and understanding.
No Endorsement
Cause-related marketing promotions are a great way to support Village Hope International's mission. However, it's important to note that these promotions should not imply endorsement of any product or service by Village Hope International. We appreciate your support and understanding in this matter.
Marketing Material Review
As a Cause Related Marketing Partner of Village Hope International, it is important to note that all promotional materials containing our name or logo must be submitted for approval before production or publication, whether online or offline. Please provide a sample design for review.
Following the Law
At Village Hope International, we are committed to promoting our cause through marketing practices that are both responsible and ethical. We take great care to ensure that all our cause-related marketing promotions comply with applicable regional, state, and federal laws. By working closely with our partners and supporters, we aim to make a meaningful impact on the lives of those in need.